App Helps Answer Important Question: “What is your poo telling you?”
Los Angeles – September 14, 2010 – AvatarLabs today announced that its newest application Poo Log HD for iPad is now available from the Apple App Store. The app, based on the popular book “What’s your poo telling you?” by Josh Richman and Anish Sheth, M.D. helps answer that all-important question. The app can be downloaded at http://itunes.com/apps/PooLogHD.
The Poo Log app features a digital timer and journal for recording, studying and tracking of the individual’s digestive workings, as well as bathroom humor and medical information to ensure healthy living. The Poo Log HD app for iPad enables users to create multiple individual profiles and track their poo, making it a great tool for family health. The iPad version allows users to set their poo date and time, and also contains three viral videos created by AvatarLabs. The iPhone and iPod Touch updated v1.1 adds the ability for users to change the date of their poo entries. The iPhone version can be downloaded at http://itunes.com/apps/PooLog.
To celebrate the launch, app developer AvatarLabs has crafted an advertising campaign to communicate how easy it is to use the app, whether it be on the go, at home or at the office. The ads have a very familiar look and feel, even to those unfamiliar with the app itself.
Ad campaign highlights include a visual of the Poo Log home page on the iPad, held by a user seated on his home toilet. Copy asks, “What’s your poo telling you?” A second execution depicts a woman in a work restroom with similar visuals and copy that reads “Poophoria. Get it.”
The app and author Anish Sheth, M.D. were also recently featured on ABC Health, which can be seen at http://abcnews.go.com/Health/video/poo-telling-poop-feces-fecal-matter-bowel-movements-indicator-overall-health-signs-signifies-11421471.
Poo Log can also be found on Facebook at www.Facebook.com/PooLog.
ABOUT AVATARLABS
AvatarLabs is an award-winning, full-service digital agency founded in 2001 to push the boundaries of motion graphics, interactive design and front/backend technology. Its expertise includes mobile apps, online advertising, websites, games, social media, viral marketing, digital marketing strategy and content production. The agency has created innovative digital ad campaigns and sites for films such as “Avatar” and “Alice in Wonderland.” AvatarLabs-created apps, such as Terminate Me, Monsters Vs. Aliens and Poo Log, have received over three million downloads in the iPhone App store. For more information, visit www.AvatarLabs.com.