Samsung Australia partners with Woolworths to help transform Australian grocery shopping
Offering meaningful innovation, Samsung Family Hub™ and the Woolworths App lets Australians shop from their fridge*
SYDNEY, Australia – 22 September 2016 – Samsung Electronics Australia and Woolworths have partnered to deliver an Australian-first in connected appliance innovation that will give households the ability to order groceries directly from their compatible refrigerator.
Featuring a 21.5 inch LCD touchscreen which serves as the refrigerator’s digital command centre, the Samsung Family Hub™ gives Australians the opportunity to order groceries from Woolworths directly from their fridge via a customised Woolworths App*.
Family Hub™ can also seamlessly connect to a compatible smartphone via the Samsung Smart Home app allowing grocery lists to sync and also view the inside of the fridge whilst on-the-go, ensuring essential shopping items are never forgotten.
“We’re excited to be partnering with Woolworths to bring the Family Hub™ experience to Australian households,” said Jeremy Senior, Head of Home Appliances at Samsung Electronics Australia.
“The integration of the Woolworths App is designed to give Australians more convenience than ever before, saving time and adding an extra layer of support and functionality. Family Hub™ breaks new ground for household technology that is designed to transform the way Australians manage their food and life around the kitchen,” Jeremy said.
Kate Langford, Woolworths General Manager of Digital, said; “At Woolworths, the customer is at the centre of everything we do, so working with Samsung on the Family Hub™ made perfect sense for us as we work to provide our customers with convenient ways to shop.
“With the kitchen at the heart of the home, the Woolworths App on the Family Hub™ will deliver a great experience for customers, while also acting as a constant source of food inspiration,” Kate said.
More than half a million people shop with Woolworths online each month, with 200,000 using the Woolworths App. Bread, chicken breasts and fresh produce such as bananas are among the most popular items purchased.
More than 2,200 recipes will feature on the Family Hub™, with updates and new recipes added on a regular basis^. Featured cooking ideas on the homepage will also be timed to appear according to whether it’s breakfast, lunch or dinner time.
Key Features of the Family Hub
In addition to the convenience offered by ordering groceries from Woolworths through an app, the Family Hub™ includes a series of smart and intuitive features:
Shop On The Spot
● Woolworths App – Australians have the opportunity to order groceries from Woolworths directly from their fridge via the Woolworths App.
● Shopping List – Compile and keep track of grocery lists, which seamlessly sync between fridge and compatible devices#.
See What’s Inside
● Family Hub features three tiny, high quality cameras positioned inside the refrigerator that capture an image each time the doors close.
● Food Reminders – Use the Family Hub™ screen or compatible smartphone to drag and drop expiration dates to the image of items inside to know what needs to be used, and by when#.
Connect With Your Family#
● StickiBoard – Keep in touch with family members by sharing multiple calendars, posting photos and writing notes directly on the screen [or with] your compatable mobile device.
● WhiteBoard – Write notes and draw pictures on the Family Hub™ and through a compatible mobile device to leave messages for your family.
● Photo Album – Display daily photos and iconic family images for all to see.
Don’t Skip A Beat*
● Pandora and Tunein Radio – Australians now have the option to stream music directly from their fridge.
● Web Browser – Surf the Internet using a full browser for all family needs.
Plan Ahead
● AccuWeather – Get weather updates while multi-tasking in the kitchen^.
The Refrigeration Performance You’ve Come to Expect
The Family Hub™ offers innovative features to help keep food fresh. The exclusive FlexZone™, located in the bottom right quadrant of the refrigerator, transforms from fridge to freezer by toggling between five customisable temperature settings, giving Australians the ability to increase their freezer space when entertaining or during the hot summer months.
“Our Australians@HOME study revealed that over 90% of Australians want a fridge with customiseable spaces**, so we’re incredibly excited to deliver another refrigerator with dedicated features which allows the product to be turned into a fridge or freezer depending on the needs of the consumer,” Samsung’s Jeremy Senior added.
The 671L Family Hub™ also features a Triple Cooling system. With three evaporators and a network of sensors, Triple Cooling is designed to maintain even humidity levels throughout the refrigerator to help provide precise temperature calibration.
The Samsung Family Hub™ Refrigerator (model SRF670HB) is available in a stunning Black Stainless Steel design in a Counter Depth size for an RRP $7,499AUD from selected stores now. The Woolworths App will be made available during October 2016.
*Woolworths App will be available in October 2016. Internet connection required. Apps and services subject to change without notice.
^ Family Hub requires internet connection. Apps and services subject to change without notice.
# Apps must be downloaded. Internet connection required. Data charges may apply
** TNS Australia (July 2015) – 1,000 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level – quote from Updated Australians@Home Research doc: “With 91% of Australians interested in customisable refrigerator temperature areas and movable shelving options for their next refrigerator to suit their lifestyles and to minimise food wastage, there is a clear role for technology in making sure Australians are aware of their wastage and that all Samsung products are built to meet consumers everyday needs.”
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