RAZER™ ANNOUNCES STRATEGIC COLLABORATION WITH CHINA TELECOM E-GAME PLATFORM
Mobile app integration planned for Razer wearables with China Telecom
For Release on Jan 23, 2015:
BEIJING and SINGAPORE – Razer™, a world leader in connected devices and software for gamers, today announced a strategic partnership with China Telecom that will connect Razer Nabu and Nabu X wearables with products served on the carrier’s E-Game mobile gaming platform.
China Telecom is one of the three major telecommunications operators in China, distinguished on the Fortune Top 500 Global Corporations list over several consecutive years. Its E-Game product is an interactive entertainment platform developed in 2010.
By the end of 2014, E-Game catalogued more than 200 million registered users, 20 million of whom make monthly payments and 30 million of whom are monthly active users.
Kicking-off the collaboration, Razer wearables users can expect to be able to convert real-life distance traveled, and other such activity tracked by their smartbands into virtual benefits in E-Game apps, such as in-game currency or such rewards. Additionally, select China Telecom Offline Stores will display Nabu X and other Razer products for hands-on demos.
About the Razer Nabu and Nabu X
The Razer Nabu is an award-winning wearable that was first introduced at the Consumer Electronic Show (CES) in 2014 where it won a “Best of CES” award as “People’s Choice,” besting a field of more than 40 finalists by earning roughly 50 percent of the popular vote during the show.
The Nabu X joins the Nabu in the company’s wearables category in 2015. The two solutions will be sold side-by-side, separately. The Nabu features a private message OLED screen, while the Nabu X employs three LED indicators to notify users.
For more information, please visit www.razerzone.com/nabu [A1]
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