PlayStation 4 Launches: more than double the size of Playstation 3
QUEENSLAND, AUSTRALIA – November 29, 2013. EB Games is celebrating a hugely successful launch of the PlayStation 4 console, with over 321 stores opening their doors at midnight for customers.
Shane Stockwell, Merchandising Director, stated that the launch of the Playstation 4 has surpassed the size of the Playstation 3 by more than double. ““This was one of the biggest console launches of all time, and was twice the size of the Playstation 3 launch we saw in 2007. Demand for the Playstation 4 is unlike anything we’ve ever seen before, and we are currently taking preorders for shipments in early 2014.”
Debra McGrath, National Brand, Engagement & Events Manager attended the Official EB Store Launch at Liverpool last night and stated, “The atmosphere onsite was electric. It’s awesome to see the entire community come together to get involved and celebrate, particularly those who’ve never witnessed a console launch. Thousands of fans came out last night to witness and be a part of the beginning of a new generation, for both technology and the games community.”
“The passionate customers that showed up to our launches last night have had their PS4 preorder since before July this year – in some cases the preorders were placed so long ago that our EB World program didn’t even exist,” said McGrath. “The first preorder for the next Playstation was put down way back on the 5th of July, 2011 – this just demonstrates how much these fans love the Sony brand. We wanted to make sure we looked after them, and helped make their night memorable”
Customers who have not yet secured a PlayStation 4 are able to confirm a position in a queue for 2014 in any EB Games store and online at www.ebgames.com.au. For any other assets including any other pictures of the events please contact Kelsey Gamble.
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