Motorola announces motorola razr 50 ultra
Mobile communications leader Motorola has today announced the new motorola razr 50 ultra – elevating the franchise’s unrivaled design through the power of AI, 20 years after the groundbreaking launch of the RAZR V3.
Featuring the largest, most intelligent external display of any flip phone1, the 2024 razr powered by AI, enables new ways to interact, capture, and create – all without flipping the phone open.
Kurt Bonnici, Head of Motorola Greater Asia Pacific said, “As the pioneer of the flip phone, no one knows more about foldable devices than Motorola. Twenty years ago Motorola changed the way people viewed and used mobile phones – the razr was the first device to become a fashion accessory, and who can forget the satisfying snap of flipping it shut at the end of a call.
“Now, two decades later, we are once again challenging the status quo to redefine the smartphone experience for our consumers. The motorola razr 50 ultra delivers the industry’s largest external display at 4.0” and features AI advancements throughout the entire device for a fully enhanced user experience. Offering endless ways to capture content, supported by the new moto ai powered camera system.
“Continuing to build on our global partnerships we are proud to bring the device in Pantone Color of the Year, Peach Fuzz, as well as Spring Green, and Midnight Blue, all available in soft vegan leather. And through our relationship with Google, we are introducing the Gemini app which will be accessible directly from the external display. We are excited to be industry leaders in providing advanced AI both across our moto ai and Google AI capabilities”.
Do it all with the largest, most intelligent external display in its class1
The motorola razr 50 ultra boasts the industry’s largest most intelligent external display1 and offers a more personalised, functional and creative experience.
For the first time, razr users will be able to access Google’s Gemini app2 directly from their external display. Easily press and hold the power button to bring up Gemini, and get help building a road trip itinerary with popular sights and activities, creating a personalised workout routine in a matter of seconds, getting recipes based on what’s in the refrigerator, and much more.
When purchasing the motorola razr 50 ultra, users will receive Gemini Advanced for 3 months with access to Google’s most capable AI models, at no extra cost. Consumers can also access 2 TB of cloud storage and Gemini in their favourite Google apps like Gmail, Docs, and more—all included in the Google One AI Premium plan.
The motorola razr 50 ultra’s large 4.0”external display provides easy access to your favourite apps and features including access to Google Photos for the first time, giving users the ability to share, view, delete, or favourite images and videos instantly. For music lovers, there is a dedicated Spotify panel so users can skip songs seamlessly, and a Bose panel to more easily control Bose earbuds and headphones.
Motorola brings a new suite of fun customisation options for the external display. Users can, choose from a selection of new clock faces, create their own screensaver or shake it up with moto ai experiences including Style Sync, which develops wallpaper options based on one’s outfit or favourite pattern, and Magic Canvas to generate a stunning image based on a text prompt.
Design choices that are bold, beautiful and undeniably razr
The motorola razr 50 ultra features bold colours, soft vegan leather finishes, and contoured edges that look as good as they feel in hand. Consumers can pick between Spring Green, Midnight Blue, and for the first time in Australia, Pantone™ Color of the Year 2024, Peach Fuzz.
The motorola razr 50 ultra is more durable than ever, with Corning® Gorilla® Glass Victus to help protect the external display from drops and scratches, underwater protection to withstand submersion in 1.5 meters of water for up to 30 minutes3, and a simplified hinge offers better dust protection.
Thanks to the revamped hinge, it’s also easier for users to flick open or snap the device shut with one hand. This makes the razr ideal for dramatic hang-ups or flipping open to switch to the massive 6.9” pOLED display.
The wide range of Flex View positions empowers users to get more creative with their photography. Snap an outfit of the day with the hands-free capture or record a beautiful skyline in shake-free camcorder mode that’s optimised for social media. For impromptu photoshoots, Photo Booth is now available on the external and internal cameras, stitching together four photos in a ready-to-share collage.
Cameras that harness the ‘wow’ factor
The new motorola razr 50 ultra comes with Motorola’s best razr camera technology yet, featuring a 50MP high-res, main camera system with moto ai camera capabilities and Google Photos AI-powered editing features. With the 50MP telephoto lens, users can take advantage of the 2x optical zoom without losing image quality to capture stunning, flattering portraits that look great when standing up close or far away.
The motorola razr 50 ultra offers a number of AI-powered camera capabilities including:
- Photo Enhancement Engine: simultaneously applies settings from multiple shooting modes into one to deliver stunning photos every time. The engine finetunes the image for optimal detail, clarity, highlights, shadows, colour, and bokeh effects
- Adaptive Stabilisation: determines the speed of movement while filming and dynamically adjusts the stabilisation level for the best results, ideally to capture videos while running or riding a bike
- Action Shot: automatically increases and adjusts shutter speed and illumination based on different lighting conditions, perfect for sporting and jump in the air moments.
- Long Exposure: for capturing artistic light trails or smooth waterfalls with a single tap
- Super zoom: takes photos even further by enhancing the results through an AI-based machine learning algorithm, to capture details even when far away
For those who want a standout camera system that offers professional-looking shots at an accessible price point, the motorola razr 50 ultra comes with a 50MP camera system that includes an exceptional 2x telephoto lens, powered by moto ai for high-quality results. These advancements allow you to shoot your best portraits, landscapes, close-ups, selfies, videos, and more.
Optimised hardware and attentive software for non-stop fun
The motorola razr 50 ultra is one of the world’s first flip phones to come with the Snapdragon® 8s Gen 3 Mobile Platform. This allows consumers to discover what’s possible with AI through accelerated performance, unparalleled connectivity, fast-paced gameplay, and even better content capture.
When it comes to texting, Google Messages offers new, built in, enhancements to amplify the conversation. Magic Compose suggests texting responses in a variety of styles, so users can express themselves in new, creative ways and Chat with Gemini helps access information and answer questions without having to switch apps. For a bit of extra fun, Photomoji turns favourite photos into personalised emojis and stickers.
To make the most of these features, the motorola razr 50 ultra is packed with 12/512GB and a 4000mAh battery that offers 15W wireless and 5W reverse charging capabilities.
A device ecosystem that’s all about connection
Motorola is expanding the Moto ecosystem, including the recently launched moto buds+, featuring Sound by Bose, dual dynamic drivers and Hi-Res Audio4 for detailed sound you can feel. moto buds+ is easy to set up, personalise, and control, giving you tons of playtime, fast charging, and a modern, water-repellent design.
Smart software that does all the thinking
Motorola’s distinctive software platform, Hello UX, offers an extensively personalised user experience, immersive capabilities, and an intuitive user interface. In addition to more customisable options on the motorola razr 50 ultra external display, users will continue to enjoy the advanced ecosystem connectivity with Smart Connect, a safe environment for kids with Family Space, the ability to disconnect with Moto Unplugged, and comprehensive security settings with Moto Secure.
moto ai enhances the smartphone experience by addressing user pain points with innovative generative AI solutions. In the coming months, Motorola will introduce several new moto ai features: Catch me up will provide a prioritised summary of personal communications, eliminating the need to sift through notifications. Pay attention will enable instant recording of conversations or speakers, automatically transcribing and summarising them, while Remember this will capture live moments or on-screen information, saving them automatically with AI-generated details. Information will be stored on the user’s device for easy recall later. Additionally, users will be able to access moto ai anywhere on their phone for assistance, quick suggestions, and answers to questions, including device usage guidance or more complex inquiries using Gemini from Google Cloud.
Local Availability
The motorola razr 50 ultra is available in Midnight Blue, Spring Green and Pantone™ Color of the Year 2024, Peach Fuzz:
- RRP $1,699 at JB Hi-Fi, Harvey Norman, OfficeWorks, The Good Guys, Mobileciti, Amazon, and motorola.com.au
- Pre-order from 2 – 16 July, on-sale 17 July
- Customers who pre-order or purchase a motorola razr 50 ultra from any retailer in Australia between 2 July and 16 July 2024 can redeem a bonus pair of moto buds+ featuring Sound by Bose, RRP $249, in the Forest Grey colour. Customers can redeem their gift on or before 13 August 2024 with their handset IMEI number and proof of preorder.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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