MoneyGram Haas F1 Team and Metaphor: ReFantazio™ announce new partnership for the Singapore GP
MoneyGram Haas F1 Team is delighted to announce a new race partnership with Metaphor: ReFantazio, a highly anticipated role-playing game (RPG) from ATLUS, ahead of the Singapore Grand Prix on the 22nd of September 2024.=
The new Fantasy RPG will activate their partnership with America’s Formula 1 team immediately, bringing gaming entertainment to racing fans. The one race partnership will see Metaphor: ReFantazio logo adorn the top nose of the cars for Nico Hülkenberg and Kevin Magnussen during the Singapore Grand Prix. The logo will feature the in-game characters’ Hulkenberg for Nico Hülkenberg’s car (no relation) and the Protagonist for Kevin Magnussen’s car.
“Overcoming fear and anxiety is a central theme in Metaphor: ReFantazio, and being featured on the racecars of Nico Hülkenberg and Kevin Magnussen—drivers known for defying the impossible—perfectly mirrors our game, where players beat the odds in their chase for the crown in the Royal Tournament,” said Irvin Ducournau, Director of Marketing at ATLUS. “Partnering with MoneyGram Haas F1 Team ahead of the Singapore GP is a natural fit, as the high-stakes nature of Formula 1 aligns seamlessly with the competitive election mechanic in the game, where players gain followers in their own race for victory.” “We’re incredibly grateful to MoneyGram Haas F1 Team for this collaboration and wish Nico and Kevin the best of luck in the upcoming race in Singapore.”
“We’re delighted to be joining forces with the team at ATLUS to promote the release of Metaphor: ReFantazio during the Singapore race this week,” shared Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing. “This hotly anticipated game is visually spectacular and filled with all the speed, suspense and excitement you would expect from a Grand Prix weekend. It’s our first partnership of this kind and we’re looking forward to sharing the exhilarating world of Metaphor: ReFantazio with racing fans.”
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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