Mattel and Milestone Release Cadillac Seville by Gucci in Hot Wheels Unleashed
November 26, 2021 – Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, have released a trailer unveiling one of the most anticipated cars in the Hot Wheels Unleashed™ roster: the 1:64th scale replica of the legendary Cadillac Seville by Gucci. Starting today, all players that log into Hot Wheels Unleashed™ will find the new car in their Collection, free on all platforms. The die-cast vehicle was the result of a collaboration between the House and Hot Wheels®, which recreated that paradigmatic expression of the late ‘70s flair and served as a testament to the Maison’s forward thinking that was the original car. The recent Mattel Creations drop celebrating the House’s centennial was highly sought after by automotive enthusiasts and fashion aficionados alike, with the limited-edition die-cast vehicle selling out almost instantly.
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms. For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter. * Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020″ site=”youtube”][/video]
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customise with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customise tracks in any game environment and share them with the game’s community.
Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [https://hotwheelsunleashed.com/]
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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