LG 2023 OLED TVS TAKE VIEWING IMMERSION AND USER EXPERIENCE TO NEW HEIGHTS
LG Electronics (LG) unveiled its 2023 TV lineup, headlined by the company’s innovative range of OLED TVs. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.
A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s OLED TVs have been recognised at the CES Innovation Awards for 11 years in a row, and have kept evolving over time to deliver value to consumers. LG OLED is renowned for its premium picture quality, producing vibrant, accurate colours with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.
In addition to realising more immersive viewing experiences, LG self-lit technology has enabled the company to create visually-striking TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honouree at the CES 2023 Innovation Awards, LG OLED Flex won Best of Innovation in the Gaming category.
Spearheading the 2023 LG OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide high brightness and colour accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.
The latest Alpha series processor utilises the sophisticated LG AI-assisted Deep Learning technology to deliver premium picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in each frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers the LG AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.
Another upgrade applied to this year’s OLED evo G3 series is the LG Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.
The 2023 LG G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.1 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.
Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal, creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED/LCD TV. The TVs also employ many components made from recycled plastics, and are shipped in eco-packaging made from recyclable materials and featuring single-colour printing. Easier on viewers’ eyes, all 2023 LG OLED TV models have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.
LG OLED is also introducing a refreshed, more personalised user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalisation options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. The new LG webOS interface makes it easy for everyone using the TV to enjoy personalised recommendations tailored to their own preferences, which are determined based on viewing history and viewing habits.
Furthering the personalised user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on viewing habits and search inquiries, and provides a selection of trending content for users to browse.
Designed for at-home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra2 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.
As one would expect, the 2023 LG OLED models support a wide range of features compliant to HDMI 2.1a. The TVs are also the first to be certified by the HDMI organisation for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.3
The ultimate gaming displays, LG self-lit OLED TVs boast a 0.1 millisecond response time, low input lag and up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimiser, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimiser as well.
The 2023 LG OLED TVs will be on show during CES 2023 from January 5-8 at LG’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of the company’s exciting announcements at CES by following #LGCES2023 on social media.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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