HUAWEI P40 Series Marks the Age of Visionary Photography
Huawei Consumer Business Group (BG) today announced the HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.
The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.
Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”
Unprecedented design
The HUAWEI P40 Pro is equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.
Available in Australia in one glossy glass finish –Deep Sea Blue – and an innovative refractive matte glass finish – Silver Frost – the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle.
All-day Super Definition photography
Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom.
The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.
HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.
Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro has a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passersby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.
A powerful pocket-sized video camera
The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.
HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro, it allows users to zoom in on an audio source and amplify its sound at the same time.
An all-connected 5G powerhouse
The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed.
The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.
Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.
Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.
Available to Australians soon, alongside the HUAWEI P40 Pro and P40, Huawei also launched the HUAWEI WATCH GT 2e. The smartwatches will be ranged locally soon.
Also announced at the global press conference, were the HUAWEI P40 Pro+, HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear, further enriching its product portfolio of all-scenario products that are designed to help consumers live a better digital life.
Australian pricing & availability
The P40 Series – the P40 and P40 Pro – will be available to pre-order from today, Friday 27 March, and will be available from Thursday 16 April. The P40 from Huawei Authorised Chatswood Store, Mobileciti and Harvey Norman, whilst the P40 Pro will also be available from JB HiFi and Officeworks.
The P40 RRP is $1,099 and P40 Pro is $1,599, and both come with a complimentary VIP service to help consumers set up their new device.
All HUAWEI P40 Pro pre-orders in Australia will come with a free pair of HUAWEI FreeBuds 3(RRP $299 AUD). Simply, pre order the P40 Pro between 27/03/20 – 15/04/20 and redeem the FreeBuds 3 between 16/04/20 – 27/05/20 at https://www.huaweipromotions.com.au/. Colour and model of product and bonus item is subject to availability.
Launched with HUAWEI AppGallery
The HUAWEI P40 Pro and P40 will launch with the revamped HUAWEI AppGallery, Huawei’s official app distribution platform and the third largest in the world. HUAWEI’s AppGallery has over 540 million global users across over 170 countries around the world. The AppGallery features quality global apps, from over 10,000 global partners that tap into the unique capabilities Huawei devices have on offer. AppGallery groups the apps into recommended (specifically for you), categories and top apps. You can also add apps to your wish list – this sends a message to the developers enabling them to work to add this to your device.
Specifications
| Model | P40 |
| Colour | Silver Frost and Deep Sea Blue |
| Dimensions | W: 71.06mm L: 148.9mm D: 8.5mm
Weight: 175g |
| Display | 6.1” diagonal OLED Display
2340 x 1080 resolution 422 ppi |
| Camera | Rear Camera:
50MP Ultra Vision Camera (Wide Angle, f/1.9) + 16MP Ultra-Wide Angle Camera (f/2.2) + 8MP Telephoto Camera (f/2.4, OIS) *The photo pixels may vary depending on the shooting mode |
| Zoom | 30x Digital Zoom |
| AI Scene detection | Yes |
| Front Camera | 32MP Selfie Camera (f/2.0) |
| Water and Dust resistance | IP53 Rated |
| Capacity (typical) | 3800mAh |
| Talk Time (3G) | Up to 21.6hrs |
| Standby Time | Up to 441.7hrs |
| Internet Use | Up to 16.8hrs |
| Video Playback | Up to 22.8hrs |
| Music Playback* | Up to 81.8hrs |
| Supercharge | Huawei Supercharge™ |
| Charge Time | 1.5hrs (using supplied charger) |
| Fingerprint | Front In-screen Fingerprint sensor |
| RAM | 8GB |
| ROM | 128GB |
| Expansion | NM card up to 256GB, sold separately |
| Processor | HUAWEI Kirin 990 5G
Octa-core, 2*Cortex-A76 Based 2.86GHz + 2*Cortex-A76 Based 2.36GHz + 4*Cortex-A55 1.95GHz |
| NFC capacity | Yes |
| Wi-Fi bands | 802.11 a/b/g/n/ac/ax,2×2 MIMO,HE160,1024 QAM, MU-MIMO, 2.4G/5G, support Wi-Fi direct (Note: Connected devices must also support Wi-Fi Direct) |
| Bluetooth | BT5.1, Support BLE, SBC, AAC, LDAC |
| USB | Type-C |
| Operating system | Huawei EMUI10.1 (Based on Android 10) |
| Model | P40 Pro |
| Colour | Silver Frost and Deep Sea Blue |
| Dimensions | W: 72.6mm L: 158.2mm D: 8.95mm
Weight: 203g |
| Display | 6.58” diagonal OLED Display
2640 x 1200 resolution 441 ppi |
| Camera | Rear Camera:
50MP Ultra Vision Camera (Wide Angle, f/1.9, OIS) + 40MP Cine Camera (Ultra-Wide Angle, f/1.8) + 12MP SuperSensing Telephoto Camera (f/3.4, OIS) + 3D Depth Sensing Camera * The photo pixels may vary depending on the shooting mode. |
| Zoom | 50X SuperSensing Zoom |
| AI Scene detection | Yes |
| Front Camera | 32MP Selfie Camera (f/2.2, Auto Focus) + Depth Camera |
| Water and Dust resistance | IP68 Rated |
| Capacity (typical) | 4200mAh |
| Talk Time (3G) | Up to 23.5hrs |
| Standby Time | Up to 460hrs |
| Internet Use | Up to 17.3hrs |
| Video Playback | Up to 24hrs |
| Music Playback* | Up to 84hrs |
| Supercharge | Huawei 40W SuperCharge™ |
| Charge time | 1.1hrs (Wired Charge using Huawei SuperCharge Charger) |
| Wireless charge | 27w Quick Wireless Charge (Wireless chargers sold separately)
Reverse wireless charge supported |
| Fingerprint | Front In-screen Fingerprint sensor |
| RAM | 8GB |
| ROM | 256GB |
| Expansion | NM card up to 256GB, sold separately |
| Processor | HUAWEI Kirin 990 5G
Octa-core, 2*Cortex-A76 Based 2.86GHz + 2*Cortex-A76 Based 2.36GHz + 4*Cortex-A55 1.95GHz |
| NFC capacity | Yes |
| Wi-Fi bands | 802.11 a/b/g/n/ac/ax,2×2 MIMO,HE160,1024 QAM, MU-MIMO,2.4G/5G, support Wi-Fi direct (Note: Connected devices must also support Wi-Fi Direct) |
| Bluetooth | BT5.1, Support BLE, SBC, AAC, LDAC |
| USB | Type-C |
| Operating system | Huawei EMUI10.1 (Based on Android 10) |
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For more information visit https://consumer.huawei.com/au/, and for answers to the most common questions and points of confusion visit Huawei Answers.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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