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Published on March 8th, 2023 | by Adrian Gunning

Heineken® 0.0 and Max Verstappen search for Australia’s Player 0.0 as the 2023 F1® Racing Season Kicks Off

In line with what promises to be yet another exceptional racing season, Heineken® has launched Player 0.0 with global F1® superstar, two-time World Champion, and avid gamer, Max Verstappen.

Player 0.0 is a national Sim Racing tournament that seeks to unite Aussie F1® fans through their shared love of the sport. With Heartbreak High actor, Josh Heuston and gaming queen, Stephanie ‘Hex’ Bendixsen, leading the pack, the initiative invites Aussies to race around a virtual F1® racetrack at event sites across the country in Sydney, Perth and Melbourne ahead of the FORMULA 1® ROLEX AUSTRALIAN GRAND PRIX 2023 in Melbourne:

Sydney: Westfield Parramatta, 10th – 12th March

Perth: Brass Monkey, Northbridge, 17th – 19th March

Melbourne: Chadstone Shopping Centre, 24th – 26th March

The winner from each pop-up activation will win a trip to attend the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2023 in Melbourne* where they will compete for the ultimate title – the Australian Heineken® Player 0.0 Champion!

The launch of Heineken®’s Australian Player 0.0 coincides with research from the brand that has revealed the different fan groups that have formed following the surge in popularity in Formula 1 in recent years. Because so many new Aussies have become fans of the sport in the last four years alone – 35% being male and a whopping 65% female – a shared love for F1® has also brought many Aussies closer together.

7 in 10 fans (67%) reported they’re now spending more time with loved ones because they’re devoting, on average, up to an extra 2 hours per week bonding over the sport – that’s equivalent to over a full working week spent together throughout the racing season[1].

Heineken® is using the Player 0.0 as an opportunity to unite all fans together over a refreshing drink and common passion – regardless of how long they’ve followed the sport.

Josh Heuston, a newly converted fan of F1®, commented: “Over the past six years, I’ve been lucky enough to watch the action live at F1 events in Monaco, Melbourne and Singapore. I’ve always wanted to drive a Formula 1 race car and see what it feels like, so the opportunity to put my driving skills to the test with Heineken®’s Player 0.0 is perfect.”

Gaming queen, Stephanie ‘Hex’ Bendixsen, added: “Motorsport has been a big part of video games for a long time – but the surge in popularity around F1 in particular, as more people are drawn into the excitement of the sport, is just thrilling. We’ve seen so many high-action, big-drama moments these past few seasons – so I’m pumped to be able race around a virtual F1racetrack for a little taste of that action myself!”

For more information, visit www.heinekenf1.com.au.


About the Author

agun@impulsegamer.com'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.


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