Game Beauty Announces Limited Edition Collection with Capcom
Game Beauty bridges the worlds of makeup and video games through high-quality, cruelty-free beauty products inspired by video game concepts, characters, sceneries, and all relatable elements found in the world of gaming. To start off 2025, the brand is proud to announce its limited-edition Street Fighter™ 6 makeup collection in partnership with Capcom, known for developing, publishing and distributing interactive entertainment for game consoles, PCs, handheld and wireless devices.
Available for Pre-Order on GameBeauty.com NOW, the Street Fighter 6 Limited Edition Makeup Collection will include one makeup palette, six matte lipsticks, four cream blushes, two highlighter balms and six chameleon shadows, embracing 2025 with a lineup that’s big on color and bigger on possibilities. Vibrant and versatile are Game Beauty’s interpretation of the sixth mainline installment of Street Fighter™, an iconic video game franchise with a lasting legacy. Get ready to K.O. with the motif palette for endless looks, a Juri lipstick to unleash your inner villain, a Lily blush for a touch of woodland charm, a Luke chameleon shadow that shifts with your every move, and a Chun-Li highlighter to shine brighter than a Spinning Bird Kick!
“I vividly recall those afternoons after school, rushing to the arcade to master my Chun-Li combo for Lightning Kick, or the ‘Hyakuretsukyaku’ as we knew it. To think I’m now creating a Street Fighter makeup collection… it feels surreal, a dream come true,” says Game Beauty Founder & CEO, Jamie Battista.
Since Game Beauty’s inception in 2020, Founder & CEO Jamie Battista has always sought to partner with video game companies that might be interested in licensing their IPs to makeup brands. After a successful collaboration with ATLUS on Persona 5 Royal™ Limited Edition Makeup Collection, Jamie started to reach out to more developer and publishers, of the games she’s enjoyed playing over the past few decades.
Availability: Available for Pre-Order Now only on gamebeauty.com
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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