Fruit Ninja: The Documentary
The Australian game that changed the mobile world is now available as a documentary which tells of how a struggling developer would create the smash hit Fruit Ninja which would exceed in one billion downloads. Five years later and Fruit Ninja enjoys its five-year anniversary who have developed a brand-new doco which looks at the compelling “rags-to-riches” story behind the fruit-slaying smartphone phenomenon.
The FRUIT NINJA story
December 2009
Little-known Brisbane game developer Halfbrick Studios face a “make or break”
moment – they need one game to sell really well as things aren’t looking up
January 2010
One Halfbrick designer is inspired by a late-night infomercial
where a chef slices up fruit with a knife – the seed of an idea is born
April 2010
The game Fruit Ninja is launched with little fanfare but plenty of prayers
July 2010
Fruit Ninja clocks ONE MILLION downloads
December 2010
Fruit Ninja clocks FOUR MILLION downloads
May 2011
Fruit Ninja hits 300 MILLION downloads and is now on 1 in 3 smartphones in US
– the Ancient Art of Fruit Slaying officially becomes a “thing”
October 2014
Mythbusters dedicate an ep to debunking the science of Fruit Ninja
July 2015
Fruit Ninja tops ONE BILLION downloads, making it the second most-purchased app of
all time on iPhone, a bona fide Australian success story and a global gaming phenomenon
SINCE THEN…
• 1 in 7 people have Fruit Ninja on their smartphone
• Over 40 billion games have been played
• Over 134,000 years of gaming time clocked
• Over 2.5 trillion fruit terminated with extreme prejudice
• Plans evolve for a Fruit Ninja doco which tells the whole story behind the game’s inception and how it saved (and then made) Halfbrick Studios – featuring exclusive interviews with the developers who made it, as well as commentary from the fans now hopelessly addicted to eviscerating fruit
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