Games

Published on February 20th, 2025 | by Adrian Gunning

Empowering Creators and Players with Muse, a Generative AI Model for Gameplay

Today, timed to research published in the scientific journal Nature, Microsoft announced that Microsoft Research and Xbox have partnered to develop a generative AI model named Muse, a first of its kind World and Human Action Model (WHAM).
Trained on Bleeding Edge gameplay provided by the Xbox Games Studio Ninja Theory, the model deeply understands the 3D game world, including game physics and how the game reacts to players’ controller actions, and it can generate consistent and diverse gameplay sequences.
Please find linked below:
  • Xbox Wire article written by Fatima Kardar, CVP of Gaming AI, that describes what potential applications Xbox is exploring with the model (https://news.xbox.com/en-us/2025/02/19/muse-ai-xbox-empowering-creators-and-players)
  • Microsoft Research blog written by Katja Hofmann, Sr. Principal Research Manager and Lead of the Game Intelligence Team at Microsoft Research providing a detailed look at the research behind Muse
  • Post from Satya Nadella, CEO of Microsoft, featuring a video asset discussing the news and announcing future game experiences on Copilot Labs (LinkedInX)
  • Post from Phil Spencer, CEO of Microsoft Gaming, featuring a video series where he discusses the news with Dom Matthews, Studio Head at Ninja Theory, and Katja Hofmann (Threads)
  • Official Microsoft Blog post from Peter Lee, President of Microsoft Research, discussing the broad technical implications of Muse (Official Microsoft Blog)
  • GIFs showcasing Muse-generated gameplay, also included in the Microsoft Research blog (press folder)
  • Paper published today in the scientific journal Nature


About the Author

agun@impulsegamer.com'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.



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