EA SIGNS MULTI-YEAR AGREEMENT WITH X-GAMES MEDALIST AND INTERNET PHENOM KEN BLOCK FOR NEED FOR SPEED
Need for Speed Rivals to Sponsor Gymkhana SIX, the Next Mind-Blowing Video in Block’s Iconic Viral Driving Series
SYDNEY, Australia. – October 25, 2013 – Electronic Arts Inc. (NASDAQ: EA) today announced a multi-year partnership with global racing sensation and action sports icon Ken Block and Need for Speed™. Block will become Racing Advisor for the franchise, lending his unique insights into what it takes to push the action and adrenaline of racing to new limits to help keep Need for Speed atop the videogame racing world for years to come.
The Need for Speed franchise is also sponsoring Block and his Ford Fiesta ST 2013 racing car and will be working with him on the release of Gymkhana SIX, the next installment of the award-winning, record-breaking viral video franchise, via the Need for Speed website and YouTube channel.
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