Beats introduces ‘Beats Cables’ to its dynamic product portfolio
Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colours. Beats Cables are available to order starting today at apple.com/au in four electric colours—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $28.95 (AUD) for a single cable and $54.95 (AUD) for a pack of two.
Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying.
The cables are available in two convenient lengths—1.5 meters3 and 20 centimeters (8 inches)4—for both stationary and portable use.
The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase.
To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats ’social media channels.
“From bold colours and packaging to bringing product features to life with the Pill People campaign, we’re energising this category in true Beats fashion,” said Beats CMO Chris Thorne.
Compatibility and Features
USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.
When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.
USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.
USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay—with fast charging on select iPhone and iPad models.
Bold Colours Beats Cables come in an array of colours—including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—and a variety of lengths, including:
• USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
• USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
• USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
• USB-C to USB-C (2-pack, 1.5 m) in Bolt Black.
• USB-A to USB-C (2-pack, 1.5 m) in Bolt Black. • USB-C to USB-C (20 cm) in Bolt Black.
• USB-A to USB-C (20 cm) in Bolt Black.
• USB-C to Lightning (20 cm) in Bolt Black.
* USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this winter.
Designed with the Environment in Mind Beats’ cable packaging is made from 100% plant-based material sourced from recycled fiber and sustainable forests.
Pricing and Availability
Beats cables are available to order starting today for $28.95 (1.5 meters and 20 centimeters) and $54.95 (1.5 meters two-pack, USB-C to USB-C and USB-A to USB-C) from apple.com/au in Australia, with on-shelf beginning Friday, April 18.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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