Analogue meets digital with the Runtastic Moment
Sydney, Australia – 22 February, 2016 – Runtastic unveils the Runtastic Moment, a wearable that combines the fashion of a traditional watch with the functionality of a modern fitness tracker. Designed to meet the needs of all types of users, the Runtastic Moment is available in four unique styles that offer different size watch faces, types of bands and colours. Simply sync it with the Runtastic Me app and what looks like a traditional watch seamlessly turns into one of the most comprehensive fitness trackers on the market.
“Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic included – try to address the needs of users with a diverse array of tracking devices,” said Florian Gschwandtner, CEO and co-founder of Runtastic. “Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality. Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
Features & Functionalities
The Runtastic Moment is an analog watch that allows users to track Steps & Distance, Active Minutes, Calories Burned, Sleep Cycles and Goals. Users can also monitor daily progress directly on the watch face via the Progress Indicator and set vibration alerts to go off after periods of inactivity. Waterproof up to 100 metres, the Moment can be worn during any type of activity – including swimming, diving or even showering. It does not require any charging, as it is powered by a standard battery.
A Design for Everyone
The Runtastic community is incredibly diverse, with users located around the world who speak different languages, are at different fitness levels and have a wide variety of goals. With this in mind, Runtastic recognises that one size does not fit all. The company has, therefore, created the Runtastic Moment in ten unique designs, which are organised into four collections:
| Product | Features |
| Runtastic Moment Fun RRP: $209.95 | Boasting an aluminium case, scratch-resistant glass and a comfortable silicon strap, the Moment Fun was designed for the playful, active types. It is available in four colours – raspberry, plum, sand and indigo. • 24/7 timekeeping & activity tracking • Provides information on daily steps, distance, calories burned, sleep duration & cycles, etc. • High quality, fresh design & innovative technology • Reach your goals & monitor your daily progress directly on your watch • No charging necessary: long-lasting lithium battery • Use the watch with your Runtastic & Me apps • Waterproof up to 300 ft / 100m • Available with different faces and in various colors: Plum, Indigo, Raspberry & Sand Runtastic Moment Fun Video – http://youtu.be/tw3Lp58nphU |
| Runtastic Moment Basic RRP: $209.95 | Similar to the Moment Fun, the Moment Basic has a larger display and is available in beige and black. • 24/7 timekeeping & activity tracking • Provides information on daily steps, distance, calories burned, sleep duration & cycles, etc. • High quality, modern design & multifaceted features • Reach your goals & monitor your daily progress directly on your watch • No charging necessary: long-lasting lithium battery • Use the watch with your Runtastic & Me apps • Waterproof up to 300 ft / 100m • Available in Beige and Black with different clock-faces Runtastic Moment Basic Video – http://youtu.be/WXm5tY4te7Q |
| Runtastic Moment Elite RRP: $ 279.95 | Designed for a more sophisticated look, the Moment Elite offers a stainless steel case, scratch-resistant glass and a top-quality black leather band. • 24/7 timekeeping & activity tracking • Provides information on daily steps, distance, calories burned, sleep duration & cycles, etc. • High quality, classic design & innovative technology • Reach your goals & monitor your daily progress directly on your watch • No charging necessary: long-lasting lithium battery • Waterproof up to 300 ft / 100m Runtastic Moment Elite Video – http://youtu.be/I9UUBGzVFwE |
| Runtasic Moment Classic RRP: $ 279.95 | With clean lines and a simplistic style, the Moment Classic offers a stainless steel case, scratch-resistant glass and a leather band – available in silver, gold and rose gold • 24/7 timekeeping & activity tracking • Provides information on daily steps, distance, calories burned, sleep duration & cycles, etc. • High quality, clean design & innovative technology • Reach your goals & monitor your daily progress directly on your watch • No charging necessary: long-lasting lithium battery • Waterproof up to 300 ft / 100m • Available in Silver, Rose (both with a black leather strap) and Gold (brown leather strap) Runtastic Moment Classic Video – http://youtu.be/4A5B4NgyBU0 |
“We’re eager to connect with individuals who prioritise ease of use with convenience and style,” continued Gschwandtner. “A watch is the most common piece of jewellery for men and women, and we’re excited to provide our community with a top-quality product that allows them to simultaneously look great and collect interesting – potentially life-changing – data.”
Runtastic Me App
Runtastic have also recently launched the Runtastic Me app to serve as the dashboard for the Runtastic Orbit wearable. The app has now been further expanded to also work in correlation with the Runtastic Moment. Data from the Runtastic Moment syncs wirelessly to the Runtastic Me app so users can effortlessly view their statistics and daily progress, and engage in gamification features such as Streaks, where they can set and break personal records. The app also provides detailed information about sleep cycles, including duration, and both light and deep sleep phases.
Pricing and Availability
Manufacturer: Runtastic
Product Name: Runtastic Moment (Fun, Basic, Elite, Classic)
Australian Distributor: Achieva Technology
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