AMAZON REVEALS THE MOST ASKED QUESTIONS OF ALEXA IN AUSTRALIA 2024
Alexa is always ready to help and has once again been on hand to answer the millions of questions posed by inquisitive Aussies. Revealed today are this year’s ‘Alexa’s Most Asked Questions’ covering an array of the hottest trends and topics from 2024.
Millions of interactions with Alexa take place everyday globally, with data revealing Aussies are four times more likely to ask Alexa to insult them than ask to be complimented Amazon data revealed Aussies are four times more likely to ask Alexa to insult them than ask to be complimented. So, it’s no surprise Alexa has kept customers entertained with some of the more common phrases uttered including “insult me”, “are we mates?” and “do something silly”.
Aussies’ penchant for a hot take and wise crack was evident this year, with keen uptake on the recently launched “Alexa, make it spicy” experience, which features fiery insults, twisted horoscopes, a fart gallery and bad beatboxing.
Customers also turned to Alexa for insights on general knowledge, with questions like “What is the value of Bitcoin?”, “How to cook for just yourself” and “How long do you cook an egg?” coming in as some of the most asked. Many Aussies appear to be seeking clarity on the capital city of Australia from Alexa too… time to brush up on geography with a little help from Alexa!
In the kitchen, Alexa is also helping customers to cook up a storm, with the smart assistant sous chef helping with recipes and cooking inspiration – in fact, the humble baked sweet potato was the most asked for recipe this year! Double chocolate mousse cake, pear and blue cheese tart, and vegan primavera pasta also made the list, as customers tried new things.
Celebrities piqued a lot of curiosity too, with Alexa users keen to learn more about their favourite famous faces, with Taylor Swift, Cristiano Ronaldo and Lionel Messi being the most asked about celebs in Australia.
In the year of the Era’s Tour, Taylor Swift reigned supreme, securing the number one spot as the most played artist via Alexa and Amazon Music. Aussies appear to be going cray-cray for Tay-Tay with some of the most asked Alexa questions centring around the popstar’s height, age, net worth, love life, and most importantly, music. Taylor Swift dominated the Amazon Music charts taking the top spot in most requested album, artist and song, with ‘Shake It Off’ the most played song and ‘The Tortured Poets Department: The Anthology’ the most played album via Alexa and Amazon Music.
Away from the charts, sport-related requests are where Alexa scores big with questions on much-loved Aussie Rules Football. For Aussies, the most asked sport question was “What is the score in the AFL?”, while NRL score enquiries came in a close second. Customers were also keen to learn about their favourite athletes, with Cristiano Ronaldo and Lionel Messi coming in as two of the most asked about sports stars.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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