Alienware landing at PAX 2014
SYDNEY, Australia, October 22, 2014 – Alienware, the leader in high-powered gaming systems, will be showcasing its new flagship products, the Alienware Alpha next-gen console, the portable powerhouse Alienware 13 laptop and the return of the legendary Area-51 gaming desktop at PAX Australia in Melbourne from Friday, October 31 – Sunday, November 2. Revealing the products for the first time in Australia will be Alienware’s Director of Product Planning, Joe Olmsted.
Joe first joined Alienware in 2003 and has been defining and developing nearly every type of product under the Alienware brand to ensure they meet the high standard of gamers.
Initially revealed at E3 earlier this year, the Alienware Alpha will have its first local public appearance at PAX Australia and will set a new standard for gaming in the living-room.
“For nearly two decades, we’ve continued to innovate to ensure we’re creating the best possible gaming experience. The Alpha is the result of those years of dedication from our team to see our first gaming console become a reality. We’re confident Australians will jump at the opportunity to experience Alienware gaming in a new way,” said Olmsted.
Announced in August, the new Alienware 13 packs all of the performance that gamers expect of an Alienware laptop, housed into a svelte form-factor that sets a new bar for mobile gaming without compromise.
“Our new Alienware 13 is set to revolutionise the PC gaming laptop market and we can’t wait to show it at PAX Australia. With industry leading graphics available on it, Australians are set to experience the most immersive and visually stunning gaming available in a laptop,” continued Olmsted.
First unveiled at PAX Prime in Seattle, the return of the legendary Alienware Area-51 performance gaming desktop is Alienware’s new flagship system, featuring the newest technologies packed into a striking new industrial design that was engineered with purpose and games as good as it looks.
“The Alienware Area-51 ushers in a new era of performance in PC-gaming and we can’t wait to showcase its full capabilities to Australian gamers,” concluded Olmsted.
During PAX, attendees can experience the next level in the PC gaming revolution by testing the Alienware Alpha, Alienware 13 and Alienware Area-51 at Alienware’s booth. Joe Olmsted will also be on hand to discuss plans for the Australian market and why Alienware’s latest invasion sets new standards in gaming experience.
Alienware Alpha
The Alienware Alpha Console, specifically designed around Valve’s Steam Big-Picture mode, will ship with an Xbox 360 controller included, and through a custom software interface exclusive to Alienware, is designed to be navigated easily and seamlessly—no mouse or keyboard required.
Alienware Alpha will give gamers quick and easy access to the 3000+ games on Steam, and over 500 games that are controller-supported with more coming every day. If you already have a Steam account, all your existing games can be played on the Alpha.
At launch, it will include pre-loaded games so gamers can start gaming as soon as they unbox the console. Games will include: Payday 2, Magicka, Magicka: Dungeons and Daemons DLC and Gauntlet Helm – Exclusive In-game: Champion’s Casque.
The Alpha will be available in Australia from 21 November and priced from $699. Available on Dell.com and selected JB Hi Fi stores. For more details, visit www.dell.com.
Alienware 13 laptop
The Alienware 13 is the best of both world – a high performance gaming experience with exceptional mobility, vivid display technology but with the smallest form factor laptop available.
Thinner than its predecessor but with more performance, the Alienware 13 boasts a rigid-lie feel and premium keyboard as well as copper heat sinks for optimised thermal dissipation. The laptop also features an optional QHD panel with dense pixel density of 2560 x 1440 across a 13.3” diagonal screen and an optional IPS panel technology enabling – brilliance, broad colour gamut and wide viewing angles.
The Alienware 13 will be available in Australia from 21 November and priced from $1,599. For more details, visit www.dell.com.
Alienware Area-51 Desktop
Get ready for the return of the legendary Alienware Area-51 performance gaming desktop, packing the newest technologies from Intel, NVIDIA and AMD, to give gamers high frame rate fragging at any resolution. The Area-51 is Alienware’s newest flagship desktop gaming system engineered to perform at beyond Ultra HD resolutions and multi-monitor setups, while meeting the requirements of the most demanding gamers on the planet.
The Area-51 features a striking new industrial design, codenamed “Triad”. Gamers’ requirements for easy access to both front and rear ports, an innovative thermal management system that maximises performance and easy accessibility to the interior of the chassis led Alienware to engineer the Area-51 with a uniquely equipped triangular-shaped chassis.
The new Area-51 features the latest Intel Haswell-E processors, including six and eight core options with up to 16 processing threads, support for up to 32 GB of 2133 DDR4 memory[1] and each system ships factory overclocked and liquid-cooled to ensure maximum performance at all times.
The Alienware Area-51 will be available in Australia from 28 October and priced from $2,999. Available on Dell.com and selected JB Hi Fi stores. For more details, visit www.dell.com.
About Dell:
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.
Dell World
Join us November 4-6th at Dell World 2014, Dell’s premier customer event exploring how technology solutions and services provide organizations a better way to accelerate business’ ability to innovate. Learn more at www.dellworld.com and follow #DellWorld on Twitter.
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