HP Launches ZBook Ultra G1a with AI-Powered Productivity for Professionals and Creatives
Today, HP Australia has launched its ZBook Ultra G1a laptop, HP’s most powerful 14” mobile workstation. With up to 50 TOPS NPU, it is available with Microsoft Copilot AI experiences and this next gen AI PC enables professionals, businesses, and creatives to achieve elevated performance, productivity, and creativity.
HP is transforming high-performance computers with innovations that deliver cutting-edge hardware and solutions for today’s workforce. 75% of product designers believe that the current computing technology is not able to meet their multi-software requirements1 while workstation users desire smaller and lighter devices2.
“At HP, we are constantly pushing the boundaries of innovation to meet the evolving needs of today’s professionals and the future of work”, said Aman Sangar, HP ANZ Category Manager. “I believe that the launch of the ZBook Ultra G1a marks a significant milestone in the evolution of mobile workstations, offering an unrivaled combination of power, performance, and portability”.Powered by an AMD Ryzen ™ AI Max PRO processor which boasts up to 16 “Zen 5” CPU cores, up to 40 AMD RDNA™ 3.5 graphics compute units, and an AMD XDNA™ 2 NPU with up to 50 TOPS of AI processing ability, the ZBook Ultra G1a delivers leading-class performance for creators and power users to redefine their workflows. Featuring up to 128GB of unified memory across the chipset with up to 96GB available for graphics, the laptop empowers users to achieve seamless and reliable multitasking – including simultaneously engage in 3D design, render graphics-intensive projects, and work locally with LLMs.
Unleashing the power of LLM
One of the ZBook Ultra G1a’s latest features is its ability to work locally with Large Language Models (LLM). Thanks to the AMD unified memory architecture with next generation compute performance, developers are now able to run LLM software like Meta’s Llama 70B and Mistral AI’s Mixtral 8x7B, all on a thin and light 14” mobile workstation. The AMD Ryzen AI Max PRO Series processors also include powerful ISV-certified graphics, support AMD PRO Technologies security and reliability features, and leverage the intrinsic advantages of integration to push the boundaries of what’s possible in a mobile, compact workstation.
Tailored for those working in sectors such as architecture, engineering, construction, product development and entertainment, the HP ZBook Ultra G1a features the best possible way to tackle workflows to visualise and iterate with Generative AI:
· The HP ZBook Ultra 14 G1a, equipped with the AMD XDNA™ 2 NPU as part of the AMD Ryzen AI Max PRO processor, advanced computational power, and a highly efficient integrated GPU, provides creators with the tools needed to harness the latest AI features in their software—no matter where their work takes them.
· AI-enhanced New Onlooker Detection with Screen Blur means the PC will notify users when an onlooker is detected and automatically blurs the screen if needed.
· Improving the way you work on-the-go, with all-day uncompromised performance, as well as tools like Windows Copilot+, PC recall intelligence, real-time conference call translations and studio effects, all running locally
· Part of HP’s most sustainable PC portfolio, the ZBook Ultra 14 G1a is made of 50% recycled copper used in the heat plate, with the covers being made of 80% recycled Aluminum.
Pricing and Availability
The HP ZBook Ultra G1a is expected to be available on HP.com on 1st April 2025, with an RRP starting from $3,000 AUD.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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