Samsung Galaxy S25 Series Lands in Australia
Samsung Electronics Australia today announced the launch of the new Galaxy S25 series in Australia, ringing in the next era of mobile AI1. Together with One UI 7, Gemini2 is officially available at launch in 46 languages,3 making it easier than ever to perform seamless interactions across Samsung and Google apps.
“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”
On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 74 platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief5 provides tailored suggestions to guide through the day and Now Bar6 offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing.
Assist,7 the expanded capabilities of Galaxy AI8 continue to empower users in virtually every aspect of their daily lives.
Interactions with the Galaxy S25 series are also more intuitive9. With just a single command, Gemini10 can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search11 now gives users more helpful information with AI Overviews and one-tap actions.
The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler12 and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn virtually any photo or video into the ultimate visual experience.
Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.
Australian launch events and activations
To celebrate and mark the official launch of the anticipated Galaxy S25 series this month, Samsung Electronics Australia will be hosting a series of exciting experiences for customers across the country.
“With this launch, we’re really excited to give Australians the opportunity to get hands on with the new Galaxy S25 series and experience the latest Galaxy AI features, super-fast processor and performance, and exceptional camera capabilities for themselves. We hope that whether they go in-store, visit the House of Galaxy Studios, or catch a lift to work on the Galaxy Go fleet, Australians will see how we’ve created a true AI companion that aims to elevate and make their lives a little bit better.” said Eric Chou, Director of Mobile eXperience Business at Samsung Electronics Australia
On Friday 14 February, four flagship stores across Australia, Sydney, Perth, Brisbane (Chermside), and Melbourne (Chadstone) will host exclusive in-store events featuring live product demos, instant photo experience, giveaways, and Valentine’s Day treats. There will also be exclusive launch day offers and merchandise available.
From 13 February to 23 March, seven major shopping centres across the country will host ‘House of Galaxy Studios’, an immersive activation where Australians can get hands on with Galaxy S25’s latest features, receive product demos, and a competition to win a Galaxy AI Bundle.
Next week, Samsung will take over local waterways in Sydney Harbour (19-21 February) and Brisbane River (19-20 February) with a fleet of branded vessels cruising the iconic waterways with Galaxy Go. Commuters can swap their traditional morning journey for an elevated ride to work on a superyacht, enjoying a faster, more comfortable, and efficient start to their workday.
Launching February 14 in market, Galaxy S25 series will be widely available in Australia through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint
More unique color options are also available exclusively at Samsung.com,xiii including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.
All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.xiv
For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.
1 Fees may apply to certain AI features at the end of 2025.
2 Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC and it is available at no extra cost on all Galaxy S25 series. Additionally, Galaxy S25 series devices will come with an offer of six months of Gemini Advanced free of charge, which must be activated prior to 31 January 2026. This offer is not applicable to users already subscribed to Google One 5TB or more of storage. Customers can cancel their subscription at any time before the trial ends. Gemini Advanced is a paid upgrade to Google’s Gemini that provides access to more powerful AI models with enhanced capabilities for complex tasks, larger context windows, and priority access to new features. Gemini Advanced is not required for Galaxy AI features to work. Fees may apply to certain AI features at the end of 2025.
3 Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch,English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.
4 The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
5 Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
6 Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
7 Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
8 Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
9 When compared with Galaxy S24 series devices out of the box.
10 Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.
11 Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country,language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
12 ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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