Samsung Electronics Unveils New Soundbars at CES 2025
Samsung Electronics Co., Ltd. has introduced its latest advancements in home audio technology, unveiling the new Q-series HW-Q990F and Q-series HW-QS700F soundbars at CES 2025. These flagship models combine state-of-the-art hardware with intelligent features, designed to help elevate home entertainment with unparalleled sound.
“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced intelligent technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to virtually any environment, delivering an immersive and personalised audio experience for virtually every user.”
HW-Q990F: Redefining Flagship Audio Performance
As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to approximately half the size of its predecessor[1], minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:
- Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and reduced distortion sound.
- Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle.
- Active Voice Amplifier Pro: Provides real-time content analysis that can help reduce background noise and emphasises dialogue for an enhanced viewing experience.
Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.
HW-QS700F: Versatility Meets Elegance and Superior Sound
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
With its slim, modern profile, the HW-QS700F integrates into virtually any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.
The Q-Series HW-Q990F and HW-QS700F will be available in Australia in the first half of 2025. Pricing is yet to be announced.
To find out more about Samsung’s 2025 AV line-up of soundbars, TVs and projectors, register your interest for updates as they drop via www.samsung.com/au/tvs/ceshandraiser
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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