MATTEL AND OUTRIGHT GAMES BRING FRIENDSHIP AND FUN TO ALL CONSOLES THIS OCTOBER IN ‘BARBIE PROJECT FRIENDSHIP’
Mattel, Inc., a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, the leading publisher of family-friendly interactive entertainment, has revealed details of its upcoming game, Barbie Project Friendship™. This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie™, which is ongoing now. Barbie Project Friendship will be available on the 25th of October on Nintendo Switch and PlayStation 5.
Follow the dynamic duo, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts, as they set out to save the run-down Malibu Waves Community Center with a total glam makeover, supported by friends and family. Along the way, unlock fabulous outfits, explore new areas of the community centre, and dive into fun activities with familiar faces, like making ice cream with Ken, renovating the arcade with Teresa, and customizing scooters with Nikki.
The game was created with the support of television series head writer Ann Austen, who has produced and developed numerous Barbie animated series and specials, including the iconic hit series Barbie Dreamhouse Adventures™ and Barbie A Touch of Magic™, which serve as the world in which Barbie Project Friendship is set. Featuring the original English voice cast from the TV series, fans and children can play the game’s main adventure solo or invite a real-world bestie to join in a series of mini-games in two-player local co-op.
“We are looking forward to bringing more Barbie adventures to a new generation of young players on modern gaming platforms”, said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With Barbie Project Friendship, players can expect to create cherished memories with friends, embodying the spirit of fun, friendship, and creativity that Barbie represents.”
“It is an honour to work with Mattel on such a profound and beloved brand,” said Stephanie Malham, Managing Director of Outright Games. “Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.”
Since 1959, Barbie has been inspiring the limitless potential in every girl. Countless children have imagined their own adventures, shaping their futures through play. As Barbie celebrates her 65th anniversary, the brand is celebrating its legacy of inspiring stories and shaping the future.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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