Blizzard’s Overwatch 2 and the Breast Cancer Research Foundation Announce Re-launch of the Pink Mercy Campaign
The Breast Cancer Research Foundation (BCRF) and Overwatch 2 team up again to unveil “Mercy for a Cause,” a campaign to support BCRF’s mission to prevent and cure breast cancer.
Overwatch 2 is releasing two limited edition skins, including the original Pink Mercy (price: $21.95 AUD) and a new Rose Gold Mercy Bundle (price: $29.95 AUD) between 26 June – 8 July. One hundred percent of the purchase price (excluding any applicable platform fees and taxes) will be donated to support lifesaving breast cancer research.
Breast cancer is the most common cancer in women and the number one cause of cancer death in women globally. Thanks to powerful partnerships, including with Overwatch in 2018, the Breast Cancer Research Foundation has made tremendous progress in improving care.
The original collaboration between Overwatch and BCRF, which first revealed Pink Mercy over a two-week period, was a massive hit with Overwatch players. The campaign garnered an astounding $12.7 million USD in support for research and fueled key breakthroughs in breast cancer prevention. It was the largest single donation ever made to BCRF. The donation fueled research across the entire spectrum of the disease from prevention, diagnosis, treatment, survivorship, and metastasis—including clinical trials. Now, the two organisations stand poised to further propel research.
“Blizzard is thrilled to be working alongside BCRF once again, bringing attention and funding to such an important cause,” said Johanna Faries, President of Blizzard Entertainment. “Overwatch recently crossed the 100 million lifetime player milestone, and we hope that our amazing community will once again rally to help support the critical work of BCRF, all while showcasing these beautiful skins in-game.”
“Overwatch launched one of the first charity partnerships in the gaming space with the Breast Cancer Research Foundation seven years ago—their innovation in the gaming industry mirrors the innovation BCRF is spurring in research to eradicate breast cancer,” said BCRF President and CEO Donna McKay.
“Thanks to the unprecedented funds raised by passionate gamers in 2018, we also launched the first initiative designed to pinpoint exactly how to prevent breast cancer in each individual person—what we’ve dubbed The Precision Prevention Initiative (PPI). We are at a critical inflection point as incidence of breast cancer continues to rise and there is still more work to be done. We are thrilled to renew this collaboration to see how we can continue driving change, and saving lives, together.”
For more information about the Overwatch 2 and Breast Cancer Research Foundation’s announcement, please visit the blog here.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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