Published on March 10th, 2023 | by Admin
Cricut Launches Innovative Colour-Change and Smart Label Range
Cricut®, (“Cricut”) (NASDAQ: CRCT), the creative technology company that makes smart cutting machines that work with an easy to use app to enable consumers to make professional-looking customised clothing, décor, labels and more, has today announced the expansion of its materials range. The new range includes vinyl that magically changes colour in hot and cold temperatures, iron-on that transforms under the sun, and labels that easily dissolve in water without the sticky residue.
Cricut® Cold-Activated, Colour-Changing Permanent Vinyl
Experience magic with this new material. Once in contact with temperatures below 10ºC, the vinyl changes colour. Apply it to your go-to glass or bowl, then simply add something frosty and marvel as the colours change before your eyes. This material is compatible with all Cricut smart cutting machines. Handwash only is recommended. Available in the following colours:
- Light Pink > Magenta
- Light Blue > Turquoise
- Turquoise > Purple
Cricut® Heat-Activated, Colour-Changing Permanent Vinyl
Turn up the heat and watch your projects transform in front of you with this new material. Designed to change colour in temperatures above 31°C, Heat-Activated, Colour-Changing Vinyl is sure to impress. Simply apply it to your go-to mug or bowl, then add in something hot and delight in the colour-changing magic. Compatible with all Cricut smart cutting machines. Handwash only is recommended. Available in the following colours:
- Magenta > Light Pink
- Turquoise > Light Blue
- Purple > Turquoise
Cricut® UV-Activated, Colour-Changing Iron-On
Create colour-changing fun under the sun! UV-Activated, Colour-Changing Iron-On transforms in sunlight, adding surprise and delight to your heat-transfer projects. Ideal for clothing, accessories, and everyday items you take outside. For use with all Cricut cutting machines. For best results, transfer using Cricut EasyPress™.
Colours available include:
- White > Pink
- White > Violet
- White > Blue
- White > Yellow
Cricut® Smart Label Paper – Dissolvable
Temporarily label leftovers, party cups, and much more with this new and innovative label-making material – designed to dissolve without the sticky residue! Simply run water over the label and handwash for 30 seconds or place the labelled item in the dishwasher, and watch it completely dissolve. This nifty smart label paper works without a cutting mat. Simply write, cut, and peel! Compatible with all Cricut machines and Cricut markers. Both the label and adhesive are water soluble and microwave and freezer safe.
Cricut Joy™ Smart Label Writable Permanent Vinyl – New Colours
Offering Cricut Joy™ users more variety, the smart label writable permanent vinyl is now available in Gold and Silver Holographic. Whether you’re looking to organise your kitchen, kids’ playroom or make gift tags; easily write, cut, peel, and stick with Smart Label Writable Permanent Vinyl. Simply create your own label designs in the Cricut Design Space app, load the material without a cutting mat, let your cutting machine draw your design with compatible Cricut Joy™ Pens and Markers then cut the label shape.
Availability and Pricing:
The new materials are rolling out from today at the following retailers:
Harvey Norman, Spotlight, Officeworks, and BIG W:
- Cricut® Cold-Activated, Colour-Changing Permanent Vinyl | RRP $ 24.95
- Cricut® Heat-Activated, Colour-Changing Permanent Vinyl | RRP $ 24.95
- Cricut® UV-Activated, Colour Changing Iron-On | RRP $24.95
- Cricut® Smart Label™ Paper – Dissolvable | From RRP $14.95
Spotlight and Officeworks:
- Cricut Joy™ Smart Label™ Writable Permanent Vinyl | RRP $14.95
Additional Cricut Materials coming later this year:
- Cricut® Linerless Transfer Tape
- Cricut® Everyday Iron-On (Mint, Coral, Rose Gold)
- Cricut® Reflective Iron-On Rainbow