Introducing PlayStation Stars – An all-new loyalty program
PlayStation Australia today announces PlayStation Stars, a brand new loyalty program that celebrates you: the players. PlayStation Stars will be free to join when it launches later this year. Once you become a member, you can earn rewards by completing a variety of campaigns and activities. The “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.
All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalogue that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on the PlayStation Store.
Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles” which are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra-rare collectible to strive for, or something surprising to collect just for fun.
We hope this new program brings to mind past gaming memories while making you excited for the future with PlayStation, commemorating the gaming eras we created together, charting new paths to explore, and bringing players together for global celebrations. This is just the beginning for PlayStation Stars, and the program will continue to evolve over time. We’re currently doing some early tests on this program before launching it later this year in phased regional rollouts.
To find out more about PlayStation Stars head to PlayStation.com.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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