CONIC MAKEUP BRAND M·A·C COSMETICS UNVEILS COLLABORATION WITH POPULAR LIFE SIMULATION GAME THE SIMS 4
June 17, 2020 – M·A·C Cosmetics joins forces with Maxis™, a studio of Electronic Arts Inc. (NASDAQ:EA), for a special collaboration in the popular life simulation game The Sims™ 4 as the first ever makeup brand available in the game.
Now available as a free base game update*, players can experiment with M·A·C looks in the game’s Create A Sim tool, which allows users to customize every detail of their Sims, from their distinct physical features to their unique quirks and personality traits. The collaboration offers users to customize a range of looks with a broad spectrum of skin tones. Looks range from everyday beauty to fashion forward and avant garde glam designs.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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