BELKIN LAUNCHES 3.5 mm AUDIO CABLE WITH LIGHTNING CONNECTOR TO GROW DIGITAL AUDIO PORTFOLIO
Belkin Takes Nearly 30-Year Audio Legacy Into The Digital Age
TUGGERAH, Australia – May 24, 2018— Belkin®, the market leader in mobile accessories, today announced the availability of its 3.5mm Audio Cable with Lightning Connector which allows iPhone users to connect directly to the car stereo or home speakers with a single cable. The new cable outputs high resolution audio by converting digital signals to analog. It is available in multiple lengths, giving consumers the freedom to listen to music and other content at home or in the car. Belkin has been creating audio accessories in recent decades from cassette, to FM, to Bluetooth, to digital audio. Belkin’s growing portfolio takes its nearly 30-year audio legacy into the digital age.
This new cable joins the Lightning Audio + Charge RockStar and the 3.5mm Audio + Charge RockStar to grow Belkin’s portfolio of digital audio products and further bolster the company’s mission to connect people with the experiences they love the most.
Belkin has been making audio products for nearly 30 years when the company launched its first stereo cables and has since sold more than 55M audio accessories to date. Some notable legacy audio products are highlighted in this timeline.
“Bringing our audio legacy into the digital realm is a natural progression of Belkin’s mission to connect people to the experiences they love most,” said Melody Saffery, senior director of product development, Belkin. “Most of us are music lovers, and the ability to work on technology that can make other music lovers’ lives more fulfilling, better and more connected, inspires our teams to continue innovating.”
Product highlights:
- Built-in digital to analog converter outputs high resolution audio
- 3 ft / 6 ft lengths for listening to music in different environments
- MFi-certification; fully compatible with iOS devices
Full Belkin digital audio portfolio:
- Lightning to 3.5 mm Audio Cable 3 ft $39.95 AUD / 49.95 NZD
- Lightning to 3.5 mm Audio Cable 6 ft $49.95 AUD / $59.95 NZD
- 3.5mm Audio + Charge RockStar $49.95 AUD / $59.95 NZD
- Lightning Audio + Charge RockStar $59.95 AUD / $69.95 NZD
Availability
The 3.5 mm Audio Cable with Lightning Connector is available for purchase today on Belkin.com/au and will be available in the coming weeks at JB Hi-Fi and all major retailers across Australia and New Zealand.
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